Accor’s New Restaurant and Bar Platform

As part of their attempts to increase spend from guests, and also perhaps more importantly spend from non-residents, Accor issued a press release today saying:

“Accor’s restaurant finder: restaurantsandbars.accor.com

Whether it’s Lisbon for lunch, Paris for dinner, the all-new platform restaurantsandbars.accor.com makes a curated selection of attractive Accor restaurants searchable and directly reservable. Restaurantsandbars.accor.com provides a seamless way for locals and guests alike to discover offers in restaurants nearby, all you can eat brunch at Barricot in Toulouse, say, or the chance to create their own menu with head chef Jean-Philippe Perol at Carte Blanche in Paris. This one stop restaurant destination currently available in Europe is next rolling out across the Middle East and Asia. Meanwhile, a world of Food & Beverage offers opens up for members who join our integrated loyalty program ALL – Accor Live Limitless: exclusive offers, points earned at a selection of restaurants, seamless digital payment…”

It’s odd though. I was in Barcelona last week, so picked one that city as there are only a few listed on the new platform. They have one venue listed in the city, which is Charlie’s Corner, a bar and restaurant in an Ibis. That bar manages to have an average 1/5 on Google Reviews, which isn’t ideal, and it proudly advertises “a complete beer menu”. It’s unclear what this beer menu is, but a look at Untappd shows it isn’t very complete to say the least. It seems to me that if done properly Accor have an absolute goldmine in terms of venues being able to appeal to local residents, but they appear to be rolling out mediocre and formulaic offerings which are badly reviewed. Odd…. But, the concept seems innovative and interesting, if Accor can just work out its delivery.